Websites urged to honour deals after price glitch
Thursday 17 November 2011 @ 1.53 p.m. | Trade & Commerce
Businesses have been urged to honour as many online deals as they can following a
pricing glitch, after Coles Online suffered a consumer backlash for cancelling orders that mistakenly priced cases of beer at just $15 each.
Customers have responded to Coles on Twitter and Facebook, with hundreds even joining a dedicated page and using the
hashtag "#occupycoles".
Customers have attacked the company over social media, with 700 even "liking" a dedicated
page to the error. Appliances Online chief executive John Winning has written an entire
blog post on the incident, saying it was a missed opportunity.
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