The benefits and pitfalls of social media for your business

Social media is being used increasingly, not only by individuals personally, but also by people who wish to promote their businesses and themselves in a professional or business capacity. Social media can be a powerful tool for achieving these ends.

The level of control that businesses have traditionally been able to exercise on the public statements that they make and on the image that they project to the public has the potential of all but disappearing in the "always on" social networking age.

Click here to read the full Swaab article on the Mondaq website.

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