ACCC takes action over misleading advertising
Monday 18 March 2013 @ 1.04 p.m. | Trade & Commerce
The competition watchdog has taken action against an Australian family-owned duck company for alleged "false, misleading and deceptive conduct" in relation to the promotion of its meat products, according to an article in smartcompany.com.au
The Australian Competition and Consumer Commission has alleged Melbourne-based Luv-a-Duck misled consumers into thinking its ducks had substantial access to outdoor areas,
when in reality they did not.
This is the second time in less than a year the ACCC has initiated action against
an Australian duck company, with Pepe's Ducks ordered to pay $400,000 in penalties
and costs by the Federal Court in December 2012 after claiming its ducks were 'open
range' and 'grown nature's way'.
The ACCC also said Luv-a-Duck claimed its ducks were grown and grain fed in the Victorian
Wimmera Wheatlands district, and that the business said ducks were "range reared and
grain fed".
To read more, click here.
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