Banks befriend social media

Wednesday 20 October 2010 @ 11.44 a.m. | IP & Media

An article posted in today's, talks about the growing use of social media sites like Twitter and Facebook for financial services organisations to start interacting with their customers using these channels.

In the past couple of weeks, ING Direct launched a soft social media campaign in tandem with the introduction of Charles – the orangutan that replaced comedian Billy Connelly as the face of the bank. Customers can access Charles’ Facebook page through the bank’s home page and leave comments.

What do you think of using social media sites to interact with customers? Does your business already use this method of contact?

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