False claims made by Ugg boot trader

Monday 1 July 2013 @ 3.40 p.m. | Trade & Commerce

A Media Release from the ACCC, reports that Happiness Road Investment Group Pty Ltd (Happiness Road) has provided a court enforceable undertaking to the ACCC after accepting that it had made misleading claims that its ugg boots were made in Australia and it had used the Australian Made logo without authorisation.

Happiness Road, trading as Koala Jack, is a Queensland based company that sells its products exclusively online.

From at least 5 October 2012 to 14 October 2012, the home page of the Koala Jack website prominently displayed the green and gold Australian Made logo and other statements that the boots were made in Australia.

Following an ACCC investigation Happiness Road admitted that its ugg boots were all made in China. The investigation also revealed that Happiness Road was not authorised to use the Australian Made logo.

The ACCC has worked closely with the Australian Made Campaign Limited (who administers the use of the logo) and the Australian Sheepskin Association to identify those traders who blatantly represent their footwear products as Australian made, when they are not. 

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